Why Buy Gold?

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Read Why Buy Silver?

(January 2013)

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  • Gold has been real money (medium of exchange and a store of value) for over 3,000 years. It is still real money.
  • Gold has no counter-party risk. It is not someone else’s liability. It has intrinsic value that is recognized around the world.
  • ALL paper money systems have eventually failed. The intrinsic value of paper money is effectively zero; and all paper money has, throughout history, eventually devalued to zero.
  • Paper money is a liability of a central bank or a government that may be insolvent. The money issued by a central bank or government has value based NOT on its intrinsic value, but only upon people’s faith, trust, and confidence in that money. Occasionally that faith and confidence is misplaced. For example:
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